Land Rover’s design chief says the company is working on an expanded range of technical and cosmetic enhancements for customers looking to take the personalisation of their cars to the next level.
Land Rover design director Gerry McGovern told a small group of Australian journalists including CarAdvice at this month’s New York auto show that he has designers in his team working specifically on bespoke ETO (Engineered to Order) projects.
“That’s becoming an area of much bigger focus for us,” McGovern said. “It’s very important to our business.
“I split the studio into exterior design, interior design, and I have another one that looks at colour and materials and special projects including ETO, so I have designers in my department that are working specifically on ETO.
“We’re looking at ETO, what we can do in terms of offering more personalisation, which has to include higher-performance technical aspects, not just cosmetic ones.”